Korea Joongang Daily
Korea JoongAng Daily

Korea wants 30 million annual tourists by 2027. But what is the country doing about it?

Korea aims to attract 30 million annual tourists by 2027 and earn 30 billion in tourism revenue by 2027. But current statistics show that the country has much more work to do if it wants to reach these targets.

2024-10-31

NewJeans designated as Korean tourism ambassador in campaign targeting youth

Girl group NewJeans was officially appointed as an honorary ambassador for Korean tourism by the government at a ceremony held Thursday morning.

2024-07-11

NewJeans appointed as honorary ambassadors of Korean tourism

Girl group NewJeans will be appointed as an honorary ambassador of Korean tourism by the Korea Tourism Organization (KTO), media reports said Wednesday.

2024-07-04

Ottogi and KTO sign partnership to attract tourism through K-food

Local processed food conglomerate Ottogi and the Korea Tourism Organization (KTO) partnered up in a bid to attract overseas tourists by leveraging K-food's global appeal.

2024-05-13

'You're fat': Shopping woes top list of tourist complaints in Korea

A British tourist was humiliated at a rental shop for hanbok, or traditional Korean attire, when she visited Korea last year. A shop employee called her "fat" in Korean after she tried on multiple hanbok to find her size.

2024-05-06

Hanbok fashion show promotes Korean heritage in Seoul

Models showcased contemporary-looking hanbok in Seoul's Cheonggyecheon area as part of the Korea Tourism Organization's effort to promote the beauty of traditional Korean heritage.

2024-04-12

Tokyo turns K-razy as K-tourism roadshow arrives with food, beauty and K-pop

The Korean government’s K-tourism Roadshow has made its stop in Tokyo. Korean food trucks, beauty salon booths, K-pop dance performances, and a “talk show” hosted by actor Bae In-hyuk will take place in Yebisu Garden Place over the weekend.

2024-03-22

Korea Tourism Organization's YouTube channel reaches Gold Creator Award status

The Korea Tourism Organization will be awarded YouTube's Gold Creator Award for reaching over a million subscribers on its YouTube channel “Imagine Your Korea” on Tuesday, the first country-level tourism organization to achieve such a feat.

2024-02-21

Government, SM Entertainment will use K-pop music videos to court tourists to Korea

SM Entertainment and the Korea Tourism Organization partnered for the 'Visit Korea Year' campaign.

2024-02-08

Korea's tourism-boosting plan announced by Culture Ministry

In 2023, some 11 million tourists came to Korea, a 63 percent recovery from the pre-Covid-19 pandemic levels of 2019, during which there were 17.5 million visitors.

2024-01-19